Digital Marketing Director Resume - Christina Lee

Professional resume for Digital Marketing Director with omnichannel expertise.

Christina Lee

+1 (555) 012-3456 christina.lee@email.com 9years Birth Date: 1989-07-30 female

Job Intention

Desired Position	Digital Marketing Director
Expected Salary	$160,000 - $200,000
City	Los Angeles, CA

Self Evaluation

Creative marketing leader with 9 years of experience building integrated digital campaigns driving brand growth and customer acquisition. Expert in paid media, content strategy, and marketing automation. Managed $50M+ annual ad budgets achieving ROAS of 400%+. Led teams of 12+ marketers across performance, creative, and content functions.

Work Experience

DTC Consumer Brand

2021-05

Department: Marketing

Director of Digital Marketing

Lead omnichannel marketing strategy for $200M DTC brand. Manage paid social, search, display, and connected TV advertising. Developed influencer program generating 30% of new customer acquisitions. Achieved 45% reduction in CAC through creative optimization and audience refinement.

E-Commerce Company

2018-06 - 2021-04

Department: Growth Marketing

Senior Digital Marketing Manager

Owned performance marketing across Google, Facebook, and Amazon. Launched TikTok ads channel contributing $10M first-year revenue. Built attribution modeling improving budget allocation by 25%. Scaled monthly ad spend from $500K to $3M maintaining efficiency.

Retail Brand

2016-07 - 2018-05

Department: Marketing

Digital Marketing Manager

Managed email marketing and SMS campaigns driving customer retention. Implemented lifecycle automation increasing LTV by 35%. Optimized product detail pages improving conversion rate by 20%.

Project Experience

Holiday Shopping Campaign

2023-02 - 2023-09

Campaign Lead

Launched integrated holiday shopping campaign across paid media, influencer, and owned channels.

Responsibility Creative strategy, media planning, influencer partnerships, promotional calendar, performance tracking.

Achievement Generated $50M in attributable revenue. Achieved 5x blended ROAS.

SMS Marketing Launch

2022-06 - 2022-12

Project Lead

Built SMS marketing program from ground up complementing email strategy.

Responsibility Platform selection, segmentation strategy, campaign calendar, A/B testing, compliance management.

Achievement Grew SMS subscribers from 100K to 500K. SMS revenue contribution increased from 5% to 15%.

Education

USC Marshall

2012-09 - 2016-05

Bachelor of Business Administration , Marketing

GPA: 3.7/4.0.

Skills

Paid Media (Google, Meta, TikTok, CTV) Marketing Strategy & Planning Content & Influencer Marketing Marketing Automation (Klaviyo, Braze) Analytics & Attribution Team Leadership & Development

Certificates

2023-06

Digital marketing certification

2022-09

Analytics certification

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Template Info

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